About Us and Our Business


You have a friend in the jewelry business!  With over 35 years of experience, Alan Beckner loves to design, create and repair all types of jewelry.  No job or repair is too big or too small.  That is because we use the latest in technology – laser welding and computerized engraving.  Alan regularly attends industry conventions and classes to learn the newest techniques and brings back the latest jewelry trends to our stores in Naples and Ave Maria. Our staff is friendly and helpful.  Their love for jewelry and courteous service makes your shopping experience a happy one.  We won’t find any high pressure sales tactics here.  You tell us what you want and we will either find it or make it!